SoftSight

Products · FieldworkOS · Specialist B2B and healthcare sample, sourced at scale

Twice the studies. Same team. Cleaner data.

Source across hundreds of suppliers, including the specialist B2B and healthcare sources a marketplace can’t reach, without drowning in email. One RFQ, structured quotes back, the whole buy in one place.

Open Network matches the supply.FieldworkOS runs the buy.

Trusted by research and insights teams at

  • Bloomberg
  • HubSpot
  • Pfizer
  • Salesforce
  • GfK
The coordination ceiling

How many suppliers can your team run on one specialist study, before the coordination becomes the study?

You know the honest answer: three or four. And for B2B and healthcare that’s the exact problem. No single panel holds enough oncology nurses or 500+-firm IT buyers to close a quota, so reaching them means sourcing across many specialist suppliers at once.

By hand, that’s unmanageable: every supplier you add is another quote to parse, another CPI to argue, another inbox thread. So the audience gets quoted “not feasible”: a coordination problem dressed up as a supply problem.

By hand

3–4

suppliers per study

With FieldworkOS

Hundreds

from one RFQ

FieldworkOS removes the coordination ceiling, so going wide costs what going with one used to.

Video 1 · RFQ at scale

Send one RFQ to hundreds of suppliers. Dig through zero inboxes.

The reason teams cap themselves at a handful of suppliers isn’t the suppliers. It’s the email. FieldworkOS breaks that limit: configure the RFQ once, pick your suppliers, send to all of them in a single action. It goes out over email, so suppliers reply exactly as they always have.

Casting a wide net stops being the thing that eats your week. The hundredth RFQ costs about what the first one did to send: nothing.

Configure once, pick suppliers, send to all of them in one action

Video 2 · Quotes

Quotes come back as one comparable view, not five formats to reconcile.

Replies land in whatever shape each supplier sends them. FieldworkOS reads every one and structures it (CPI, incidence, feasibility, LOI, redirects) into a single comparable view, so approving the ones that fit is a glance and a click, not an afternoon of spreadsheet surgery.

This is what makes going wide practical: a hundred replies become one sortable view, and the ones worth pursuing surface in minutes.

Every reply parsed into one comparable view, approved with a click

Video 3 · Negotiation

Counter on CPI without starting an email thread.

A quote is a starting point, not a final price, especially on specialist audiences where rates vary widely. FieldworkOS lets you send a CPI counter-offer back to a supplier in a couple of clicks, within the bounds you set, and tracks every round so you always know where each supplier stands.

Negotiation that used to live in scattered email threads now sits in one place, so a buy across many suppliers doesn't mean many conversations you have to hold in your head.

A CPI counter-offer in a couple of clicks, every round tracked

Why the marketplace route fails here

A programmatic marketplace is the wrong tool for a specialist buy.

Blended, API-integrated marketplaces are built for high-volume consumer sample, and they’re good at it. For B2B and healthcare they work against you: the specialist panels and recruiters who hold the audience often don’t integrate with programmatic rails, automated allocation optimises for fill speed over the right source, and an anonymous pool gives you no way to verify a credential or hold anyone accountable when a “specialist” isn’t one.

FieldworkOS takes the opposite approach: named suppliers, matched on real depth, reachable at scale, run with full visibility. You saw it above: you choose and counter each supplier by name. Nothing is allocated for you.

Programmatic marketplace

FieldworkOS

Built for
High-volume consumer sampleSpecialist B2B and healthcare buys
Reach
Only suppliers on programmatic railsThe specialist panels and recruiters, reachable at scale
Who picks the source
Automated allocation, optimised for fill speedYou choose and counter each supplier by name
Accountability
An anonymous pool: no credential to verify, no one to hold to accountNamed suppliers, run with full visibility
Start from a match

Start every project matched to the right specialist suppliers.

Through Open Network you start matched to suppliers with depth in your exact requirement: suppliers from across the industry, with deep B2B and healthcare coverage, surfaced by audience, geography and capability.

You choose who to use, by name. Nothing is allocated for you.

1

Your requirement

US · healthcare professionals · n=2,000 · B2B · 15% IR

2

Open Network

Suppliers whose profiles show depth in this audience

3

RFQ, one action

Sent to every fit supplier at once

Video 1
4

Quotes

Parsed into one comparable view, approved

Video 2
5

Negotiate

Counter-offer on CPI, tracked per supplier

Video 3
6

FieldworkOS

Launch, monitor, reconcile

The manual way

Why scaling breaks today.

Every supplier added multiplies the load, so teams cap how many they run, and which audiences they’ll even attempt.

Quotes arrive in ten formats and get re-keyed by hand.

Specialist feasibility lives in senior PMs' memories.

Launches break on untested redirects.

Reconciliation eats days at close.

Institutional knowledge

The best specialist-supplier knowledge leaves when the PM does.

Which supplier really delivers healthcare professionals in Germany at 15% IR, and what a fair specialist CPI looks like, usually lives in a few people’s heads. FieldworkOS captures what happens when you actually work with a supplier, so the next specialist project doesn’t start from a blank spreadsheet.

What would it be worth to never re-learn a specialist supplier the hard way again?

Captured from every project you run

  • Feasibility: what each supplier said it could deliver, and did

  • CPI: what was quoted, countered and agreed

  • Pace: how fast each source actually filled

  • Quality: what was flagged, removed or reconciled

  • Negotiation history: every round, per supplier

The lifecycle

One workflow, requirement to reconciliation.

01

Define

Audience, geography, incidence, LOI, quotas, timeline, budget.

02

Match

Open Network surfaces specialist suppliers with depth in your audience.

03

RFQ at scale

One RFQ to every fit supplier at once.

Watch video 1

04

Approve quotes

Replies parsed into one comparable view; approve with a click.

Watch video 2

05

Negotiate

Counter CPI within your bounds, tracked per supplier.

Watch video 3

06

Ready & launch

NDA, terms, approvals; test links; gate go-live.

07

Monitor

Pace, quota, incidence, quality and spend across every supplier, live.

08

Reconcile

Final counts and respondent-level rates, discrepancies flagged.

The operating view

Your whole supplier pipeline, one screen.

From a wide RFQ down to the handful actually delivering: tracked, not guessed. Plus the live view every PM wants: pace, IR, quality flags, CPI and spend across every active supplier.

Supplier pipeline · US-HEALTH-001

illustrative
  • Matched suppliers

    84

  • RFQ sent

    60+

  • Quotes parsed

    47

  • Negotiating

    5

  • Active fieldwork

    4

  • Completed

    3

Active suppliers · live

4 in field
  • PanelCo

    Clean
    412 / 450
    IR 32%CPI $4.20
  • SampleNow

    IR below bid
    188 / 400
    IR 24%CPI $4.60
  • GlobalPanel

    Paused · speeders
    96 / 300
    IR 29%CPI $5.10
  • ResearchPro

    Clean
    301 / 350
    IR 35%CPI $3.95
Quality on specialist audiences

The costlier the audience, the harder people fake their way in.

A high-CPI specialist complete attracts professional respondents and misrepresented credentials a cheap consumer complete never would. With SurveyGuard, every respondent is checked at the door across 15 detection layers, so a fake “cardiologist” is stopped before entering the data, not found after you’ve paid specialist CPI.

Self-serve

Built for your team to run. No middleman, no queue.

FieldworkOS is fully self-serve. Your PMs configure the RFQ, approve quotes, counter on CPI, launch and monitor fieldwork themselves: everything you saw in the videos above, in your own hands. No account manager relaying messages, no waiting for someone else to action your buy.

That’s also what keeps it fast on a tight timeline: the moment a quote lands, your team can act on it.

Configure and send the RFQ

your team

Approve quotes

your team

Counter on CPI

your team

Launch and monitor fieldwork

your team
The direction

Every specialist buy you run makes the next one sharper.

Today FieldworkOS removes the operational burden of a sample buy. Where it’s heading: the quotes, negotiations and delivery from each project become supplier intelligence that sharpens the next match and negotiation, so your hard-won specialist sourcing knowledge compounds instead of resetting each time.

  1. Match
  2. RFQ at scale
  3. Run the buy
  4. What you learn
  5. A sharper next match

That’s the direction we’re building. What’s live today is the full workflow above.

Not a sample marketplace

Not a sample marketplace. Your sourcing infrastructure.

Infrastructure you own, not a marketplace you rent.

FieldworkOS doesn’t

  • Resell sample
  • Take a commission
  • Blend suppliers into a pool
  • Allocate them for you

You

  • Reach hundreds of suppliers
  • Choose who to use, by name
  • Keep every relationship direct
  • Own everything the platform learns, never pooled or resold
See it on a real study

Bring us your hardest recent B2B or healthcare study.

The best way to see FieldworkOS is against a real one: the rare clinical or B2B audience, the tight timeline, the buy that nearly didn’t close. Thirty minutes, your study, no generic walkthrough.

From the blog

Why agencies automate the supplier lifecycle

Field notes on the manual operations work that quietly drains margin, and what changes when it runs itself.

All essays

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